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KissMyAds Enhances Targeting Accuracy for Mobile Advertising

KissMyAds, the mobile performance marketing network in Cologne, Germany, introduces a new sophisticated technology to target mobile advertising. With the new system called 'KMA Track', mobile advertising campaigns can be precisely targeted directly to the mobile devices of consumers around the globe. "With 'KMA Track', we boost the already strong conversion of mobile offers by only providing the customers with relevant offers", says Florian Lehwald, Founder and CEO of the Cologne-based mobile marketing specialists, KissMyAds.

Aggregate Knowledge Partners with LiveRamp to Onboard Exclusive Offline Transactional Data

Partners Tie Offline Data to the Online World, Delivering Actionable Insights San Mateo, CA — Aggregate Knowledge (AK), a leading media intelligence company, announced exclusive...

Turn Launches Flextag,™ Ushering in the Age of ‘Point and Click’ Data-Driven Marketing

REDWOOD CITY, Calif., – Turn (www.turn.com), the cloud marketing platform, today announced the debut of the Flextag™ data capture solution, a self-service tool to...

Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and...

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.

Xaxis Brings Programmatic Buying to Digital-Out-of-Home with Debut of Xaxis Places

Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences NEW YORK - Xaxis, the...

DG Announces Significant Advancement in Multiscreen Ad Management

Advertisers to benefit from HTML5 and video creation tools New York, NY - DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today...

SiteScout Launches Industry’s Leading Digital Media Buying Guide for Marketers

Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.

The Trade Desk’s RTB Reach Increases with Addition of Facebook Exchange

The Trade Desk announced that the Facebook® Exchange (FBX) will be available to all of its clients.

Infolinks Consumer Survey Shows Banner Blindness Major Concern

Advertisers and Publishers Take Note: Only 14% of Consumers Remember the Last Ad They Saw; Just 2.8% Thought the Ad Was Relevant PALO ALTO, CA...

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