Sky Partners with TVSquared to Show True Picture of TV Effectiveness
Innovative tech helps advertisers directly track linear, on demand and addressable TV campaigns to online visits and performance
LONDON – Sky Media, the advertising sales arm...
New Customised Report by Sellics Boosts Performance in PPC Campaigns
eCommerce software provider Sellics offers free service for brands: a comprehensive, customised analysis of their Amazon advertising campaigns including recommendations and tips
Berlin – Sellics, Amazon’s largest...
OpenX Launches BIDS, New Solution for Advertisers to Access Log-Level Data and Gain Visibility...
Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace
Los Angeles -- OpenX announced...
Extend Brand Stories to Quality Audiences Outside of Social with Verizon Media
New “Brand Story” format allows brands to ‘plug & play’ their “Stories” creative into Verizon Media’s industry-leading DSP to reach quality audiences in premium...
Xaxis Delivers the Full Power of Creativity in Programmatic with the Launch of Xaxis...
XCS works with creative and media agencies to assemble and deliver enhanced creative executions and drive better outcomes for brands
Xaxis, GroupM’s advanced programmatic arm,...
Kochava and LiveIntent Partner to Unify and Expand Audiences Across All Devices and Bring...
Integrating Kochava IdentityLocker™ and LiveIntent nonID to leverage anonymized IDs with over one billion authenticated email connections for a new identity pathway forward
SANDPOINT, Idaho...
eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities
• New technology allows brands to target precisely at scale without the need for cookies• Real-time updates between ad calls...
Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together
Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object;Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity
Chicago – Centro (https://www.centro.net),...
Mantis Partner with Brand Advance to Combat Blunt Ad-Blocklist Keyword Prejudice Affecting LGBTQ+ and...
- The Brand Advance Media Network will use Mantis powered by IBM Watson to determine safe advertising opportunities for brands targeting minority groups
- Sophisticated brand safety...
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