Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management...
NEW YORK, LONDON, SINGAPORE — Video advertising platform Unruly today announced a global partnership with connected TV platform Publica that gives CTV and over-the-top...
The Trade Desk Adds Nielsen to Unified ID 2.0 Initiative as Advertisers Seek Upgrade...
LOS ANGELES -- The Trade Desk (NASDAQ: TTD) today announced that Nielsen (NYSE: NLSN) is supporting the industry-wide initiative to develop and deploy Unified...
TheViewPoint Becomes VlogBox’s Tech Partner For Enhancing CTV Inventory Monetization And Reporting
TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with VlogBox, a global video content distribution and monetization...
Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part...
Kochava Announces Acquisition of Thalamus
Rebranded as the Kochava Media Index, the most comprehensive database of record for digital media purchasing decisions
SANDPOINT, Idaho -- Kochava, the leading real-time data...
Taboola Upgrades Newsroom Offering to Help Publishers Drive Significantly More Subscriptions, Initial Results Include...
Taboola Newsroom Uses Machine Learning to Help Publishers Grow, At a Time When Global Subscription Levels Have Increased by 110%
Taboola, the world’s leading discovery...
Index Exchange Announces Support for Unified ID 2.0
Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers
New York, NY - Index Exchange,...
IPG Mediabrands Expands Creative Practice with Launch of Mediabrands Content Studio
Brendan Gaul Elevated to Global Chief Content Officer to Lead Content Studio Network Across 12 Global Markets
NEW YORK -- IPG Mediabrands today announced the...
Magnite CTV Business Sees Strong Growth Year-Over-Year, Driven By Increasing CTV Viewership, Addressable Advertising...
Magnite’s addressable capabilities and direct integrations with leading CTV publishers fuels interest from tech (+176% YOY for Q3), DTC (+159% YOY for Q3), and...
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