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Integral Ad Science Announces Industry’s First Pre-Bid Fraud Detection Solution Enabling Brands to Avoid...

Integrations with Partners Include Turn and Over 15 Others NEW YORK, NY - Integral Ad Science, the technology company dedicated to ensuring brand safe and high...

Flashtalking Makes Intelligent Ads a Reality

Creative and analytics group bring hyper-targeting to online advertising New York, N.Y. — Flashtalking, the creative and analytics engine, announced today the launch of Intelligent...

comScore Announces U.S. Launch of MMX Multi-Platform to Deliver Unified View of Desktop, Smartphone...

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...

Local Corporation Launches “Fusion by Local” Premium Ad Network to Serve $3.4 Billion Local...

Gives Advertisers Reach Into Local Markets; Publishers Access to Top Brands and Additional Ad Revenue IRVINE, Calif. — Local Corporation (NASDAQ: LOCM), a leading online local media...

Adblock Plus Launches Ad-Blocking App for Android Phones and Tablets

Adblock Plus today announced the launch of the latest version of its popular ad-blocking software, designed to work on Android smartphones and tablets. The FREE app is available at the Google Play app store or from the AdblockPlus.org website, and is the first ad blocker for Android that doesn't require a rooted (jailbroken) phone.

spider.io is The First to Measure the Viewability of Iframed Ads across All Major...

spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.

Video Player Targeting Capabilities Enhance YuMe’s Scalable Video Ad Management Software YuMe for Publishers

New Capabilities for YuMe's YFP Pro Platform Bring Advanced Inventory Segmentation and Reporting REDWOOD CITY, CA - YuMe, a leading independent provider of digital video...

ClickFuel Helps VocalizeMobile Generate Customer ROI with Marketing Analytics

Small Business Increases Revenue by $500K with Mobile Search Campaign Analytics BURLINGTON, Mass. - ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution...

Driving Better Campaign Results, New eXelate Data Optimization Service Creates More Effective Smart Data...

The most accurate demographic data available results in 1.8X lift in on-target performance New York, NY – Better data accuracy generates up to a 1.8X...

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