Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities
Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time
MOUNTAIN...
Adjust Announces Collaboration With Salesforce Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise...
Adjust customers can now benefit from integrations with Salesforce Marketing Cloud, enabling mutual customers to streamline marketing decisions
SAN FRANCISCO — Adjust, a mobile marketing...
Verve Group Taps Pixalate to Help Combat Ad Fraud
Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This...
Publication by the European Commission of the Study on the Impact of the MoU...
The publication is now available to view on the European Commission’s website
London, UK: A large-scale study of the impact of a Memorandum of Understanding...
Australian Ad Tech Veteran Trent Silins Launches Kopa, a Full-Service Contextual Data and Technology...
As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation,...
RTB House Releases Update to its Deep Learning AI Engine, Delivers a Full-Funnel View...
Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts
NEW YORK — RTB House, a global company...
Amobee Names Nick Brien as Chief Executive Officer
Samba Natarajan to Focus on Singtel as CEO, Strategic Portfolio and Amobee Board Member
REDWOOD CITY, Calif. -- Amobee, a global leader in advertising technology...
AdPlayer.Pro Outstream Video Ad Tech Provider Celebrates the 5th Anniversary
AdPlayer.Pro commemorates the company’s 5-year anniversary with a special look-back at its business highlights from 2016 - 2021.
AdPlayer.Pro, an international provider of advanced outstream...
AdTheorent to List on NASDAQ Through Merger With MCAP Acquisition Corporation, a SPAC Sponsored...
CHICAGO -- Monroe Capital LLC (“Monroe Capital” or “Sponsor”) today announced AdTheorent, Inc. (“AdTheorent”) and MCAP Acquisition Corporation (NASDAQ: MACQ) (“MCAP”), a publicly-traded special...
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