Ad Revenue Optimization

Mobile Analytics Company Analyzed One Billion App Interactions in May 2013 San Francisco, CA – AD-X Tracking, the company that’s taking the guesswork out of mobile advertising by...

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, announced that Salim Tarazi has joined the company as Vice President of Real-time Bidding and Ad Operations. He brings a decade of ad operations, digital inventory monetization and Fortune 500 consulting experience to his new role.

BOSTON – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its...

Some of the biggest RTB ad buyers, happy with the results they’re seeing, increased their buys in October, according to the latest Rubicon Project® Real Time Trading Marketplace Report. Rubicon Project, the leading digital advertising technology company for the comScore 500, showed in the same report that while AT&T remains the #1 RTB advertiser in terms of spend, Verizon has moved up three places to take the second slot, and Southwest Airlines, spending 64% more via RTB than it had the month before, had shot from 16th place to 3rd.

Media company Belo Corp. (NYSE: BLC) announced today the launch of Belo Private Ad Marketplace, a new digital platform that connects select advertisers with Belo’s digital advertising inventory across its websites.

Rubicon Project, the leading independent digital advertising technology platform for the comScore 500, has been ranked first in reach (measured by unique visitors) in the comScore Media Metrix monthly ranking of Ad Focus properties for July 2012.

Incisive Media, One of the Largest International B2B Publishing Companies, Cites Affluent Reach, Native and Rich Media Units as Key to Partnership SAN FRANCISCO, CA and...

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced that the iOS6 version of their iPad app is now approved by the Apple App Store and available for download. The PubMatic app, which is called MyReports, gives clients easy access and increased visibility into advertising revenue performance/trends across the guaranteed sales and discretionary sales channels of a publisher. The release of this app is another industry first brought to market by PubMatic.