ROI Measurement

Q1 2009 Search Engine Performance Report Provides Leading Economic Indicators as Advertisers and Search Engines Compensate for Changing Consumer Behavior to Increase Profitability SUNNYVALE, Calif....

Latest SalesLink Study Shows Brand.net Drove Offline Sales, Outperformed Other Online Media, and Produced 200 Percent ROI for an Ad Age 50 Brand SAN MATEO,...

Targeting TV shows watched by “Heavy Swing Purchasers” delivers 70 percent higher ROI versus traditional demographics NEW YORK - TRA (http://www.traglobal.com), the media and marketing...

Leading Ad Technology Providers + Yahoo!’s Reach and Targeting = Greater ROI SUNNYVALE, Calif. - Yahoo! announced two display advertising solutions for marketers as part...

Customer-driven Solution Helps Organizations Better Understand their Online Communities AUSTIN, Texas - Pluck® Corporation, the leading provider of integrated social media solutions to top digital...

Algorithm increases conversion, engagement and ROI through high-impact, automated personalization BOSTON - Amadesa (www.amadesa.com), the first company to deliver end-to-end Web site testing and personalization...

Undertone Networks Provides Quality, Control and Results for Retail Brands NEW YORK - August means two things for most parents, teachers and students: the end...

Summit Sessions and Technology Showcase to Help Arizona Marketers Build Their Marketing Plans for the Future PHOENIX - Join the Business Marketing Association (BMA) Phoenix...

Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders...