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Reactivpub Launches the “Cost Per Fan” Advertising Model

Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France - How...

Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values

Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. - Turn Inc., the industry’s only end-to-end platform...

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure London, UK - comScore, Inc. (NASDAQ: SCOR), a...

IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”

Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. - Three advertising trade...

Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising

New study proves the power of hyperlocal online ad targeting in driving sales SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo!...

[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media...

NEW YORK - Online targeting platform leader , www.xplusone.com, announced it has promoted Leon Zemel to the position of Chief Analytics Officer and Greg...

Reportlinker Adds US Advertising Spending: the New Reality Report

NEW YORK - Reportlinker.com announces that a new market research report is available in its catalogue, US Advertising Spending: The New Reality. Countries covered: United...

In4mation Insights to speak on Marketing ROI at ESOMAR Congress 2011

NEEDHAM, Mass. - In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President,...

comScore Media Metrix Ranks Top Growing Properties and Site Categories for November 2009

Traffic to Online Retail Sites Surges as Holiday Shopping Season Takes Off; Deal-Seeking Americans Flock to Coupon and Incentive Sites RESTON, VA – comScore, Inc. (NASDAQ:...

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