ROI Measurement

Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the Globe NEW YORK & LONDON - The Nielsen Company announced that...

Web-Based Solution Recommends TV Campaigns Based on Matching of The Advertising Households Receive With Products They Actually Buy TRA Continues its Innovation by Becoming the...

Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady CHICAGO - AdGooroo (www.adgooroo.com), a...

Revolutionary Tool for Measuring the Effectiveness of Online Ad Campaigns Chicago, IL – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced...

NEW YORK, NY - Beezag (www.Beezag.com) has officially launched its NEW exclusive invite-only online and mobile advertising platform that is revolutionizing the world of...

NEW YORK - Reportlinker.com announces that a new market research report is available in its catalogue, US Advertising Spending: The New Reality. Countries covered: United...

First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns DURHAM, N.C. & RAMAT GAN, Israel -...

Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control RESTON, Va. - LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that...

Combined Efforts to Meet Growing Demand for Measuring ROI in Social Media Marketing REDWOOD CITY, Calif. - Biz360 Inc., the leading provider of media and...