ROI Measurement

LOS ANGELES - Ace Metrix, the leader in online television advertising analytics, announced the closing of a $6.0 million “B” round of financing, led...

CJ PayPerCall Drives Millions in Commissions and Revenue for Advertisers and Publishers. SANTA BARBARA, Calif. - Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK),...

PubMatic Premier Includes Comprehensive Yield Analytics, the Industry’s Most Advanced Brand Control Capabilities, and the Ability to Understand and Monetize Audience Data NEW YORK -...

Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control RESTON, Va. - LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that...

2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both...

Company’s cross-media measurement solutions bridge gaps in traditional ad performance measurement to deliver faster, more accurate consumer insights SAN FRANCISCO - Symphony Advanced Media, part...

Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON - AdMeld (www.admeld.com), the leader in ad network optimisation...

Research from Nielsen and SeeWhy Reveals a 23 Percent Average Conversion Rate for Top 10 vs. 2-3 Percent for Typical Ecommerce Sites ANDOVER, Mass. -...