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New TRA Data Reveal the Undiscovered Targeting Key to Sales-Effective Television Advertising

Targeting TV shows watched by “Heavy Swing Purchasers” delivers 70 percent higher ROI versus traditional demographics NEW YORK - TRA (http://www.traglobal.com), the media and marketing...

Anchor Intelligence Launches ClearMark for Keywords to Optimize Bids

eBay Among Anchor’s First Customers to Improve Keyword Bidding Strategy MOUNTAIN VIEW, Calif. - Anchor Intelligence, the leading traffic quality solutions provider, announced that it...

Despite Continued Belt Tightening Across U.S. Businesses, ROI Remains Strong for Search Engine Marketing,...

Q1 2009 Search Engine Performance Report Provides Leading Economic Indicators as Advertisers and Search Engines Compensate for Changing Consumer Behavior to Increase Profitability SUNNYVALE, Calif....

Goodmail and ClickMail Marketing Partner to Help Email Marketers Increase ROI

ClickMail Marketing to Resell Goodmail CertifiedEmail to Ensure Best Practices Approach to Online Reputation Optimization and Improvement MOUNTAIN VIEW, Calif. & FOSTER CITY, Calif. -...

Pluck Announces Industry Leading Tools to Measure Social Media Performance

Customer-driven Solution Helps Organizations Better Understand their Online Communities AUSTIN, Texas - Pluck® Corporation, the leading provider of integrated social media solutions to top digital...

TVSquared ADeffect Unlocks TV’s Longer-Term Impact

Instantly Understand TV’s Total Value and ROI EDINBURGH, Scotland & NEW YORK -- The impact of TV spots extends far beyond the minutes and hours...

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