Header Bidding

OpenWrap customization and A/B testing live with more than 200 publishers globally REDWOOD CITY, Calif.  - PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes...

- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions,...

Independent organization has grown to more than 60 members committed to developing fair and unified auction tools and practices, as core software tool Prebid.js...

More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub REDWOOD CITY, Calif. — Premium digital technology company PubMatic announced that...

Acquisition Extends Company’s Managed Prebid Strategy and Client Base LOS ANGELES -- Rubicon Project (NYSE:RUBI), the global exchange for advertising, announced the acquisition of RTK.io,...

NEW YORK & LOS ANGELES -- Prebid.org announced they’ve incorporated The Trade Desk’s unified ID solution into their open-source toolkit as an optional module...

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the publisher-focused sell-side platform (SSP) for...

Boulder: Sovrn, which offers products and services to more than 25,000 independent online publishers, announced the official release of OneTag, a unified mechanism to simplify...

Prebid video solution advances OpenX’s position as leading global partner for video monetization LOS ANGELES - OpenX, the world’s leading independent advertising technology provider, today...