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New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as The Technology Extends...

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the publisher-focused sell-side platform (SSP) for...

Sovrn Releases OneTag to Help Publishers Grow Their Business

Boulder: Sovrn, which offers products and services to more than 25,000 independent online publishers, announced the official release of OneTag, a unified mechanism to simplify...

OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid video solution advances OpenX’s position as leading global partner for video monetization LOS ANGELES - OpenX, the world’s leading independent advertising technology provider, today...

PubWise Now Connects Publishers and Ad Networks to Google AdX

Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool ATLANTA – PubWise, a smarter header-bidding technology company providing a...

MediaAlpha Unveils Unprecedented Offering to Bring Header Bidding Benefits to Publishers Selling Performance Marketing

LOS ANGELES - MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational...

AppNexus Delivers Prebid Video Client Success, Seeing eCPMs up to 100% Higher Than Tags

Premium publishers report yield, monetization, and management benefits from video header bidding New York - AppNexus, the world’s leading independent advertising technology company, today announced...

PubMatic Q3 2017 Quarterly Mobile Index Report Shows Header Bidding Gaining Worldwide Adoption

Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform (SSP) for an open digital...

PubMatic Q2 2017 Quarterly Mobile Index Report Shows Header Bidding Thriving in Mobile Channels

Publishers are seeing significant mobile lift as mobile web header bidding eCPMs rose nearly 150 percent year-over-year in Q2 2017 REDWOOD CITY, Calif. - PubMatic,...

PubMatic Releases New Primer on Understanding Auction Dynamics

New paper to provide insight into how auctions work amidst programmatic advertising industry transparency discussions REDWOOD CITY, Calif. - PubMatic, the automation solutions company for...

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