Header Bidding

OpenWrap customization and A/B testing live with more than 200 publishers globally REDWOOD CITY, Calif.  - PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes...

- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions,...

More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub REDWOOD CITY, Calif. — Premium digital technology company PubMatic announced that...

Acquisition Extends Company’s Managed Prebid Strategy and Client Base LOS ANGELES -- Rubicon Project (NYSE:RUBI), the global exchange for advertising, announced the acquisition of RTK.io,...

NEW YORK & LOS ANGELES -- Prebid.org announced they’ve incorporated The Trade Desk’s unified ID solution into their open-source toolkit as an optional module...

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth Redwood City, CA – PubMatic, the publisher-focused sell-side platform (SSP) for...

Boulder: Sovrn, which offers products and services to more than 25,000 independent online publishers, announced the official release of OneTag, a unified mechanism to simplify...

Prebid video solution advances OpenX’s position as leading global partner for video monetization LOS ANGELES - OpenX, the world’s leading independent advertising technology provider, today...

Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool ATLANTA – PubWise, a smarter header-bidding technology company providing a...