OpenX Launches Header Bidding Line Item Capability for Ad Server Clients
New feature enables efficient workflow, better price support and precise reporting
LOS ANGELES & NEW YORK - OpenX, a global leader in driving superior monetization...
The Adhese Gateway: A Proven, Better Alternative to Header Bidding
Header bidding is hot. But are the high expectations justified? With the Adhese Gateway, Belgian company Adhese, which specialises in ad-serving technology, is bringing...
OpenX and Meredith Local Expand Partnership with Header Bidding
LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and Meredith Local Media Group...
Header Bidding and Private Marketplaces Drive Global Mobile Revenue Growth
PubMatic's Q3 2016 Quarterly Mobile Index report reveals that the company saw rapid growth in header bidding for mobile web as well as a...
Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches
After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...
Header Bidding Continues to Drive Global Mobile Revenue Growth
PubMatic's Q4 2016 Quarterly Mobile Index (QMI) reveals a nearly 50X YOY increase in header bidding monetized impressions globally
REDWOOD CITY, Calif. - PubMatic, the...
VertaMedia’s New Ad Server Leads the Way in Server-Side Header Bidding
New York, US: VertaMedia, an award-winning video monetisation platform for publishers, has announced the launch of its innovative new header bidding ad server, leading...
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
LOS ANGELES - Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, released a white paper endorsing the use of open source wrapper Prebid.js...
Videology Releases Industry-Education ‘Knowledge Lab’ Focused on Video Header Bidding
NEW YORK — Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series,...
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