Local Advertising

Following on yesterday's announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, we had a Q&A session with Dick O'Hare, CEO and Founder of Local Yokel Media.

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management Platform (RAMP) now includes the ability to add real-time polling results to any rich media advertisement, just in time for the 2012 election ad campaign season.

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

xAd, one of the largest mobile-local ad networks in the U.S., announced the publication of its quarterly research report, “Q1 2012 Mobile-Local Performance Stats,” highlighting mobile-local ad performance and usage trends, as well as a special section on the fast growing travel sector. The data showcased a 300 percent, year-over-year increase in mobile-local traffic across the xAd network, delivering nearly 2 billion locally targeted search and display ads across mobile sites and applications.

Jumptap, the leader in targeted mobile advertising, announced the continued success and integration of its partnership with hyper-local leader PlaceIQ. The two companies worked together on a number of innovative mobile advertising campaigns in Q1 of 2012.