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Interview: Dick O’Hare, CEO and Founder of Local Yokel Media, Explains Breakthroughs in Hyperlocal...

Following on yesterday's announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, we had a Q&A session with Dick O'Hare, CEO and Founder of Local Yokel Media.

Gannett Broadcasting and Yahoo! to Expand Local Advertising Partnership to 19 Broadcasting Markets

Local advertisers benefit from expanded digital reach and audience-targeting capabilities MCLEAN, Va. & SUNNYVALE, Calif. - Gannett Co., Inc. (NYSE: GCI) and Yahoo! (NASDAQ: YHOO),...

Digital Element Extends Postcode-Level Online Targeting Capabilities Across the Globe

NetAcuity Edge provides the industry’s first highly accurate hyperlocal IP geotargeting solution LONDON - Digital Element, the leading provider of IP geolocation technology, today announced...

Local.com Releases Local Rich Media Ad Platform

Industry’s First Local Rich Media Ad Platform to Incorporate In-Store Product Availability Data IRVINE, Calif. - -Local.com Corporation (NASDAQ: LOCM), a leading online local media...

National Brands Failing to Capitalize on Growth of Local Digital Advertising in 2012, Research...

Study reveals gap in brands’ perceptions of local digital advertising activity compared to reality of implementation; calls attention to need for education and assessment...

Local Corporation Releases In-Ad Polling Functionality for RAMP Rich Media Ads

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management Platform (RAMP) now includes the ability to add real-time polling results to any rich media advertisement, just in time for the 2012 election ad campaign season.

Local Corporation Launches In-Player Video Distribution Channel in Rovion Ad Management Platform

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

xAd Report Reveals Significant Increases in Performance Across Its Network in Q1 2012

xAd, one of the largest mobile-local ad networks in the U.S., announced the publication of its quarterly research report, “Q1 2012 Mobile-Local Performance Stats,” highlighting mobile-local ad performance and usage trends, as well as a special section on the fast growing travel sector. The data showcased a 300 percent, year-over-year increase in mobile-local traffic across the xAd network, delivering nearly 2 billion locally targeted search and display ads across mobile sites and applications.

Jumptap and PlaceIQ Bring Hyper-Local Mobile Targeting to Leading Retailer

Jumptap, the leader in targeted mobile advertising, announced the continued success and integration of its partnership with hyper-local leader PlaceIQ. The two companies worked together on a number of innovative mobile advertising campaigns in Q1 of 2012.

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