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Dick O’Hare Launches Local Yokel Media, Internet’s First Hyperlocal Online Ad Marketplace

Unique Cartographic Technology Brings Media Buying Efficiency and Scale to Target-Defined Local Service Areas New York - Digital media industry veteran Dick O’Hare today launches...

Local Corporation Launches In-Player Video Distribution Channel in Rovion Ad Management Platform

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

Reply.com Names David Wittenkamp Chief Financial Officer

Financial executive with more than 25 years of leadership experience joins the leading marketplace for local advertisers SAN RAMON, CA – Reply.com, the leading marketplace for local...

Reply.com Announces the Acquisition of HomeGain

Acquisition of HomeGain further strengthens Reply.com's local advertising marketplace and will provide HomeGain advertisers access to significantly more consumer traffic SAN RAMON, CA – Reply.com,...

Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising

New study proves the power of hyperlocal online ad targeting in driving sales SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo!...

BIA/Kelsey: Local Ad Spend by Auto and Financial Segments on the Rise; Continued Growth...

Media Ad View Plus forecast offers granular view of $132B local media industry, across local ad markets, media and business categories CHANTILLY, Va. - According to...

Placed Launches Placed Attribution, the Solution to Measure the Impact of Mobile Ads on...

Placed Extends Mobile Ad Attribution Past the Device and Into the Physical World SEATTLE, WA – Placed, the leader in location, today announced the introduction...

Kenshoo and Marchex Partner to Drive Stronger Performance from Local Search Campaigns

SEATTLE - Marchex, Inc. (NASDAQ: MCHX), the leader in mobile and call performance, announced an enhanced partnership with Kenshoo(www.kenshoo.com), the global leader in premium digital marketing...

xAd Report Reveals Significant Increases in Performance Across Its Network in Q1 2012

xAd, one of the largest mobile-local ad networks in the U.S., announced the publication of its quarterly research report, “Q1 2012 Mobile-Local Performance Stats,” highlighting mobile-local ad performance and usage trends, as well as a special section on the fast growing travel sector. The data showcased a 300 percent, year-over-year increase in mobile-local traffic across the xAd network, delivering nearly 2 billion locally targeted search and display ads across mobile sites and applications.

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