Dick O’Hare Launches Local Yokel Media, Internet’s First Hyperlocal Online Ad Marketplace
Unique Cartographic Technology Brings Media Buying Efficiency and Scale to Target-Defined Local Service Areas
New York - Digital media industry veteran Dick O’Hare today launches...
Local Corporation Launches In-Player Video Distribution Channel in Rovion Ad Management Platform
Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.
Reply.com Names David Wittenkamp Chief Financial Officer
Financial executive with more than 25 years of leadership experience joins the leading marketplace for local advertisers
SAN RAMON, CA – Reply.com, the leading marketplace for local...
Reply.com Announces the Acquisition of HomeGain
Acquisition of HomeGain further strengthens Reply.com's local advertising marketplace and will provide HomeGain advertisers access to significantly more consumer traffic
SAN RAMON, CA – Reply.com,...
Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising
New study proves the power of hyperlocal online ad targeting in driving sales
SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo!...
BIA/Kelsey: Local Ad Spend by Auto and Financial Segments on the Rise; Continued Growth...
Media Ad View Plus forecast offers granular view of $132B local media industry, across local ad markets, media and business categories
CHANTILLY, Va. - According to...
Placed Launches Placed Attribution, the Solution to Measure the Impact of Mobile Ads on...
Placed Extends Mobile Ad Attribution Past the Device and Into the Physical World
SEATTLE, WA – Placed, the leader in location, today announced the introduction...
Kenshoo and Marchex Partner to Drive Stronger Performance from Local Search Campaigns
SEATTLE - Marchex, Inc. (NASDAQ: MCHX), the leader in mobile and call performance, announced an enhanced partnership with Kenshoo(www.kenshoo.com), the global leader in premium digital marketing...
xAd Report Reveals Significant Increases in Performance Across Its Network in Q1 2012
xAd, one of the largest mobile-local ad networks in the U.S., announced the publication of its quarterly research report, “Q1 2012 Mobile-Local Performance Stats,” highlighting mobile-local ad performance and usage trends, as well as a special section on the fast growing travel sector. The data showcased a 300 percent, year-over-year increase in mobile-local traffic across the xAd network, delivering nearly 2 billion locally targeted search and display ads across mobile sites and applications.
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