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Punchcard, KDA and xAd Partner to Close the Online to Offline Loop for Small...

Punchcard, a mobile engagement and loyalty network, KDA Group, one of the largest local marketing agencies in the U.S., and xAd, a leading mobile-local ad network, announce a joint partnership to deliver small and medium sized businesses an end to end mobile marketing solution that closes the online to offline loop for mobile customers. Leveraging their combined expertise, the companies will begin offering businesses comprehensive consumer acquisition strategies for acquiring new customers along with analytics and solutions for creating long-term relationships with their most loyal customers – all at a price point that fits their budget: less than $5 per day. Merchants can sign up at www.KDAlocal.com.

Boingo Acquires Leading Location Based Advertising Company Cloud Nine Media

Boingo Wireless, Inc. (NASDAQ: WIFI), the Wi-Fi industry’s leading provider of software and services worldwide, today announced that it has acquired Cloud Nine Media, which provides Wi-Fi sponsorship and location-based advertising at more than 6,000 airports, hotels, bars and restaurants, and recreational areas in the U.S. and Canada.

Leading Mobile-Local Companies xAd and Telmetrics Release First-to-Market “Mobile Path-to-Purchase” Study

xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today announced the initial results of a new Mobile Path-to-Purchase research study conducted by Nielsen. The results confirm that local relevance and decision timing are key influences in mobile purchase behavior; however, consumers utilize mobile devices differently depending on their specific product- or service-related needs and the various vertical markets they are searching within.

xAd and Telmetrics Report That Restaurants – the Fastest Growing Mobile Category – is...

xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today released new data from their ongoing xAd/Telmetrics Mobile Path-to-Purchase Study showing that mobile Restaurant search behavior has a nearly 90 percent conversion rate and is more locally driven and urgent than categories such as Travel and Auto. Also, the study revealed distinct behavioral differences between tablet and smartphone mobile Restaurant users.

Moasis Granted Patent Rights for Hyper-Local Geo-Grid Technology in Singapore

Moasis™ announced today it has been granted patent rights for the Moasis Geo-Grid™ intelligent location engine in the Republic of Singapore. Moasis anticipates activating its hyper-local mobile advertising platform within the region in the next 45 days.

Redmas and Yahoo! Team Up for Local Advertising in Venezuela and Peru

RedMas, the Cisneros Group of Companies’ digital advertising arm, to offer traditional display units, mobile, search and performance campaigns in Venezuela and Peru

Moasis Introduces Customized Intelligent Location Engine for Media Companies

Moasis™ introduced Localist Direct™, a new program through which qualified publishers use the Moasis Intelligent Location Engine with the Geo-Grid™ core for mobile advertising exclusively within their own networks. Localist Direct publishers can take advantage of the reach and ease-of-use of the Moasis Geo-Grid to increase revenues exclusively for their own publications and web sites.

XPAND LOCAL Online Advertising with Local Awareness

XPAND LOCAL launched the Beta version of the UK’s first Local Online Advertising Network today. Their unique technology enables SMEs and National Chains to advertise their products or services Online via Display Advertising on some of the UK’s biggest and most recognised websites.

New Findings from YP Sponsored Study with Street Fight Reveals that Emerging Segment of...

A new study sponsored by YP, the largest local search, media and advertising company in North America, released on“How Consumers are Using Local Search,” reveals an emerging group of local search users - early adopters who lead the way in frequency and volume of local searches across multiple devices. This group, known as Avid Local Search Users (Avid Users), makes up 24 percent of all local searchers yet conducts more than 50 percent of all local searches. The report identifies and profiles Avid Users, sheds light on their search behaviors, and reveals trends about the future of local search activity across multiple devices.

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