Native Advertising

New solution enables marketers to reach the social audiences of publications already in their media mix with highly-targeted social ads. Social ads are a powerful...

New case study examines how Spacyz’s ad platform uses Aerospike to deliver cost-effective sub-millisecond performance while managing 2 billion objects each day MOUNTAIN VIEW, Calif....

New case study explores how SiteScout averages 1-millisecond response times and ensures continuity across three data centers using Aerospike MOUNTAIN VIEW, Calif. - The rise of...

Eye-Tracking and Survey-Based Study by Sharethrough and IPG Media Lab Delivers Insight into Native Advertising Consumer Perception and Behavior  SAN FRANCISCO, Calif. – Sharethrough, in conjunction...

CAMBRIDGE, MA - Are mobile rich media ads a good fit for social media advertising? Celtra Inc., the industry leader for rich media mobile ad serving and analytics, recently...

CAMBRIDGE, Mass. – Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new...

New partnerships with Tapjoy and Hooked expand arsenal of native advertising options NEW HOPE, Pa. - MeetMe, Inc. (NYSE MKT: MEET), the public market leader for...

The global online advertising industry is on the brink of a revolution. Around the world, real-time bidding (RTB) is transforming the business of display media by allowing marketers to bid for individual online users’ ad impressions in real time while paying only what they want. Leading the charge in Japan is So-net Media Networks, an arm of So-net Entertainment Corporation, which offers of one of the country’s leading advertising distribution services.

Veteran marketer brings 18 years of platform and media marketing experience to innovative content marketing startup. AUSTIN, Texas - OneSpot, the content advertising company that marries...