Native Advertising

Adobe Systems Incorporated (NASDAQ:ADBE) announced significant updates to Adobe® AdLens™, its cloud-based, media optimization technology. AdLens, the first integrated platform to manage and optimize search, display and social advertising as a unified campaign, now offers seamless data integration with Adobe SiteCatalyst®.

Integration with Spindle’s MeNetwork Platform Enables Retailers and Restaurants to Connect with Consumers Through Mobile Devices SCOTTSDALE, Ariz. – Spindle, Inc. (OTCBB:SPDL), a leading provider of  mobile...

Bringing Data-Driven Audience Buying to Brazil, Mexico, Argentina, and Five Other Markets Across the Fast Growing Region NEW YORK & MIAMI - Xaxis, the world's largest...

Native@IDG Campaigns Bring Digital Marketing Closer to Technology Buyers FRAMINGHAM, Mass. - Are Native@IDG services multimedia custom publishing, content, brand journalism, or social media marketing? Yes. Native advertising...

The Cisneros Group of Companies today created the largest mobile ad network serving the Americas by merging the mobile business of RedMas, Cisneros' digital media unit with Adsmovil, the leading mobile advertising network in Latin America. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as its CEO and Jorge Rincon, RedMas’ CEO, becoming the new company’s COO.

Advanced technology integration allows brands to immediately apply insights from owned social programs to optimize and increase the impact of paid social campaigns Austin, Texas...

PubMatic (www.pubmatic.com), the digital media platform for publishers, and Shiny Ads, the leading premium inventory automation advertising technology company, today announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers through PubLink, PubMatic’s enterprise app marketplace. The addition of the Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory directly available to advertisers on a self-serve basis.

Adblock Plus Invites Filmmakers to Submit Videos for Grand Prize COLOGNE, Germany - Adblock Plus, the open-source community project to block obnoxious online ads, announced...