Ad & Media Strategies

New research provides comprehensive look at identity in a privacy first, post-cookie world NEW YORK -- Winterberry Group, a specialized management consultancy with deep experience in...

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their privacy-compliant and future-proof solution for the...

Nestlé Purina and tmwi win in two key categories in the 2020 The Drum Search Awards  LONDON, UK: tmwi, a leading innovator in data and...

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised...

The Partnership Creates More Meaningful Media Experiences for Brands and Consumers with a Unified Social Marketing Platform PARIS -- Havas Media Group announced that it...

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention London, UK: Seeding Alliance, a leading specialist in...

Berlin - We are proud to announce our new partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike. This partnership...

- Award ceremony goes virtual for the first time in its 18-year history - London, UK: The Association for Online Publishing (AOP) has announced the shortlist for the...

CTV advertising shows promise in Europe London – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, released an industry insider report and the results of...