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PadSquad Deploys the Iguazio Data Science Platform to Predict Ad Performance in Real-Time

PadSquad uses Iguazio to deliver high-performing interactive campaigns served in real-time for Fortune 500 brands including Intel, Verizon and Novartis.The company analyzes behavioral data...

Aki Technologies Recognized for Video Marketing Innovation with 2020 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World SAN FRANCISCO (PRWEB) - Aki Technologies, the company that helps brands...

Magnite Names Katie Evans as Chief Operating Officer

NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, announced that Katie Evans has been named Chief...

Brightcove Partners with Cvent to Power the Future of Virtual Events

Partnership embeds Brightcove’s video technology in Cvent’s Virtual Attendee Hub® to power virtual events of all sizes BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the world’s leading video...
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Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle

Richer insights drive performance among Instacart campaigns and across channels San Francisco – Kenshoo (https://kenshoo.com/), a global leader in marketing technology, has added Instacart (https://www.instacart.com/), the North American leader in...

New Study from Effectv and MediaScience Reveals Campaigns that Include Both TV and Digital...

In the study, viewers spent 3x more time with ads, had 2x better recall, and drove a 15% lift in purchase intent when exposed...
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Amobee and Lotame Unveil Partnership for Global Social Audience Activation

Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning REDWOOD CITY, Calif. & NEW YORK --...
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TrafficGuard Recognized as Best PPC Optimization Platform with 2020 MarTech Breakthrough Award

PERTH, AUSTRALIA – Leading ad fraud prevention specialist TrafficGuard, today announces that its PPC Protection solution has been selected as the winner of the...
Ad Tech Daily

Reddit Launches London Operation with Mission to Grow UK Community and Advertising Business

London: Today, we’re excited to announce Reddit’s expansion into the UK in an effort to bring community and belonging to more redditors and advertisers...

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