Ad & Media Strategies

AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John...

Following recent announcements from engagement advertising leader SocialVibe, we spoke to John Capano, newly appointed CMO, about his new role.

Delivering a satisfying online experience these days is no easy feat. On the one hand, consumers demand rich graphics, video, and a wealth of...

Adzerk's core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it's core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.

Increases real-time actionable insights and engagement to drive new sales SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art...

Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format

Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights into how political campaigns can best leverage the opportunities offered by social media.

NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment of  Melissa Bonnick...