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Merkle Releases Its Q2 2016 Digital Marketing Report

COLUMBIA, Md. - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2016 Digital Marketing Report today. The...

Home Improvement and Pre-Olympic Campaigns Drove Growth in Outstream Mobile Video Ad Categories in...

Local retail advertising is experiencing strong growth as more retailers and car dealerships target at the local level Tel Aviv, Israel – As spring turned...

APAC to Overtake North America as World’s Biggest Digital Ad Market

LONDON – 2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the...

HubSpot Survey Reveals How to Solve Ad Blocking Dilemma; Adblock Plus Agrees

83% just want to block intrusive ads; 77% would rather filter than block completely; 63% of non-users say ad blocking has positive impact on...

About.com Relies on GeoEdge to Protect their Users from Non-Compliant Ads

Utilizing GeoEdge, About.com is able to: - Protect 74 million users’ experiences from disruptive ads - Resolve ad security and quality issues quickly & efficiently - Work...

VertaMedia Video SSP Partners With GeoEdge for Safe & High-Quality Video Ads

Partnership with GeoEdge enables VertaMedia to protect publishers and their users from malvertising and low quality ads New York, NY - VertaMedia, an award-winning,...

Contextual Ads Are The Future Of Digital Advertising

Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...

9 Different Approaches for Non-Direct Inventory Optimization

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...

Unilever to Unstereotype Portrayals of Gender in Advertising

Evidence suggests progressive representation in ads increases talkability and branded impact for consumers CANNES, France - In a rallying cry to the global advertising industry,...

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