Announcing OpenX Community, The First Public Resource Dedicated To Empowering Publishers
Education, guidance and support for all publishers worldwide
LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces that drive...
IAB Releases Programmatic Fee Transparency Calculator for Media Buyers and Publishers
Breaks Down Charges of Programmatic Ad Technology Services During a Bid Request or Response
NEW YORK, NY – The Interactive Advertising Bureau (IAB) released the IAB...
Tech in a Cold Climate: Should the Industry Consolidate or Cooperate?
Winter has not yet come for the ad tech industry, but its fire has been distinctly dampened.
After years of rapid expansion, industry growth is...
Automated Guaranteed. Part 2: What does it mean for sellers?
In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says
NEW YORK – The IAB Technology Laboratory released its...
Programmatic Reporting added to Ad-Juster Suite of Solutions Eliminating Manually Repetitive Publisher Tasks
Accuracy, Precision and Efficiency Are Achieved Through a Streamlined Solution Focused Directly on Benefiting Publishers Managing Multiple Programmatic Vendors
San Diego, CA – Ad-Juster, the leader...
Ad Blockers Are Holding the Industry Hostage
An Open Letter to Ad Blocking Companies Worldwide
Enough is enough.
Ad blockers are not the answer to a perfect user experience. In fact, the ad...
Digital Pioneers Launch EXCELLERATE to Accelerate Growth of Digital Companies
EXCELLERATE’s team brings extensive knowledge, unique experience, and deep industry relationships to digital companies of all stages
NEW YORK and LOS ANGELES – Proven leaders...
GeoEdge Fortifies User Security for Reporo
GeoEdge, in their continued partnership with Reporo, upgrades Reporo’s ad security to protect publishers from serving ads infected with malware and malicious code
PROVIDENCE, RHODE...
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