Ad & Media Strategies

Do you ever feel like you’re rolling dice with your ad tech? Every day, publishers are experimenting and gambling -- each hoping to discover...

Hold on to your seats. Digital advertising is going to change again, as another consequence of the consumer shift to mobile... I've just begun...

Mobile Grows 54% Year-Over-Year, Representing 30% of Market Share Digital Video Revenues Increase 35% Over Same Period 2014 NEW YORK - Internet ad revenues in the...

For more commentary, see Cameron Fitchett's piece at majority.co/mobile-ad-blocking/.

NEW YORK - YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-platform expertise, along with Horizon Media, the...

In Mary Shelley’s Frankenstein, the monster is influenced by the reality it lives in. Created with a tabula rasa, a blank slate, the monster’s...

Data Management Platforms offer market players the features to collect, administer, segment, analyse, and to use data through external platforms in a controlled manner....

The cloud based solution MDirector allows advertisers to combine email marketing and mobile text messaging with display & social retargeting all in one platform. Madrid...

New York Advertising Week, which starts on Sept. 28, has become a celebrity fest. This year's featured speakers include everyone from Sir Martin Sorrell,...