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Kantar Media Reports Q1 2015 U.S. Advertising Expenditures Decreased 4.0 Percent from Q1 2014...

Core ad spending, however, declined by just 2.0 percent; Paid Search, included in Kantar Media’s analysis for the first time, shows 7% increase year-over-year NEW...

Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape Are Examined in...

Creative, Brand, Agency & Publishing Thought Leaders Share Their Insights On How To Navigate Consumers’ Complicated Pathways to Content NEW YORK - The Interactive Advertising...

“What’s My Worth? $11 per Minute,” Consumers Tell Advertisers in New Mobile Advertising Research

“What’s My Worth?” reveals attitudes to mobile ads in France, Germany, UK and US 79% understand ads keep content and apps free, only 3% pay...

U.S. Internet Ad Revenues Reach Historic $13.3 Billion in Q1 2015, Representing 16% Increase...

NEW YORK - At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high, according to the latest IAB...

Chargeads Introduces Industry’s First DSP for the Publisher

ChargeAds, a provider of advertising automation technology, today announced the availability of its new trading platform, purposely built for publishers to better service demand...

Auto AdJust for Ad Viewability

Is the Viewable Impression the new Third Party Impression? Can digital publishers use Auto Adjust to address this? The answer is “Yes!” “If publishers are...

GeoEdge Unveils the Industry’s first Video Ad ‎Verification Solution

GeoEdge’s VAST Video Ad Verification Dubbed “Monumental Breakthrough” for ‎Publishers ‎ Providence, Rhode Island – GeoEdge, the leading ad verification ‎provider for the mobile and...

Adform Launches Global Programmatic Publisher Ad Server

Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around...

4 Ad Tech Companies That Are Very Good at Explaining What They Do

Ad tech companies – whether startups or well-established – are not exactly known for their communication skills. In particular, they’re not always so good...

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