Ad & Media Strategies

Partners Tie Offline Data to the Online World, Delivering Actionable Insights San Mateo, CA — Aggregate Knowledge (AK), a leading media intelligence company, announced exclusive...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

Datonics data available within MediaMath’s TerminalOne platform New York, NY — Online data company Datonics (www.Datonics.com) has partnered with leading digital media-buying platform and services...

Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad...

DMG (DSNR Media Group) – a global provider of digital advertising solutions for online, mobile, and social, announced today that they successfully increased sales by 300% in three months and leads by 400% in six months for Ubisoft's the Settler Online Facebook acquisition channel. DMG's social media division DMI succeeded in boosting Facebook ad performance by using their advanced proprietary advertising platform, PerformR to hyper-target and optimize towards quality users most likely to convert and return to make repeat purchases for additional games and related products.

Advertisers Can “Do Better Advertising” by Delivering Highly Relevant, Time-sensitive Messages to Key Audiences BOSTON - DigilantTM, the leading media-buying platform that enables marketers to “Do Better Advertising TM,”...

REDWOOD CITY, Calif., – Turn (www.turn.com), the cloud marketing platform, today announced the debut of the Flextag™ data capture solution, a self-service tool to...

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.

Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER - According to...