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When Audiences Adapt, So Must Technology

Intro   Since the 23rd March, our world has changed significantly. The Government imposed lockdown has had a profound effect on our everyday lives.  Well before these restrictions were due to come into force,...
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Influencer Marketing Drops Sharply Amid COVID-19 Pandemic

Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41% Brands are turning to micro-influencers for results as budgets face further...
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Xandr and IAB Europe Release Connected TV Insider Report

CTV advertising shows promise in Europe London – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, released an industry insider report and the results of...

AOP Announces Shortlist for 2020 Digital Publishing Awards

- Award ceremony goes virtual for the first time in its 18-year history - London, UK: The Association for Online Publishing (AOP) has announced the shortlist for the...
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Meetrics Forms Partnership With InMobi to Advance Quality and Transparency in Mobile Marketing

Berlin - We are proud to announce our new partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike. This partnership...

Seeding Alliance Sees Significant Boost In Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention London, UK: Seeding Alliance, a leading specialist in...

Havas Media Announces Key Strategic Partnership With Perion’s Synchronized Digital Platform MakeMeReach to Drive...

The Partnership Creates More Meaningful Media Experiences for Brands and Consumers with a Unified Social Marketing Platform PARIS -- Havas Media Group announced that it...

Silverbullet Becomes One of Only Four Global Adobe Partners to Achieve Adobe Audience Manager...

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised...
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Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...

“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...

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