Ad & Media Strategies

Brendan Gaul Elevated to Global Chief Content Officer to Lead Content Studio Network Across 12 Global Markets NEW YORK -- IPG Mediabrands today announced the...

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising Global media agencies like...

AKQA and Grey launch new network model – industry powerhouse offers clients outstanding creativity, innovation and brand-building at global scale LONDON & NEW YORK --...

London: Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined at...

Since Impact was an official content partner for PI Live Global 2020, I was fortunate enough to host a lively panel discussion about the...

Magnite’s addressable capabilities and direct integrations with leading CTV publishers fuels interest from tech (+176% YOY for Q3), DTC (+159% YOY for Q3), and...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...

Coalition of businesses asks Competition watchdog to impose ground-breaking legal block on launch of ‘anti-competitive’ Google browser technology London - A coalition of leading technology and...

EntityX secures investment from industry angels to revolutionise contextual targeting and deliver radically better performance London-based semantic technology pioneers, EntityX, have secured investment to further...