Ad & Media Strategies

Founding board members Doug Knopper, Ralf Jacob and Saqib Mausoof will support with strategy, and partnerships LONDON, UK: Audiencerate, the identity hub enabling compliant data-driven...

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD -- Dentsu and Merkle, dentsu international’s customer experience management (CXM) service...

Adapting to Cookieless Future is Like Learning “a TikTok dance” Says One Top Industry Exec SAN FRANCISCO -- At the industry summit, The Cookie Conundrum: A Recipe...

By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market NEW...

Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment SANDPOINT, Idaho -- Kochava,...

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms SAN FRANCISCO -- LiveRamp® (NYSE: RAMP)...

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised...

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide NEW YORK -- DoubleVerify (“DV”) (NYSE: DV), a leading...