RTB Advertising

Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising Assets to Optimize Media Investment NEW YORK & LOS ANGELES -...

NEW YORK - MediaMath, the leading digital media buying platform and services company, announced that key members of its management team will speak at...

Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the...

Real-Time Bidding Capabilities Improve Ad Network Campaign ROI by Over 100%; PubMatic Adds 80+ Buyer and Facilitates Billions of Impressions Representing Several Hundred Campaigns...

Demand-side Technologies Like Real-Time Bidding Present New Risk for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into...

Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New York NEW YORK - AdMeld (www.admeld.com), the leader...

Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad Inventory NEW YORK - AdMeld (www.admeld.com), the leader in ad network...

Premium Web Publisher Customers Regain Power This Year with REVV for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, extends a...

Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON - AdMeld (www.admeld.com), the leader in ad network optimisation...