RTB Advertising

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are increasingly desensitised to standard banner ads. Instead, rich media formats are achieving significantly higher levels of cut-through with online audiences, who are three times more likely to click on rich media ads than traditional banners.

LONDON - Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad...

Programmatic + Premium white paper reveals significant enthusiasm for automated trading technology to buy and sell premium ad inventory through digital exchanges LOS ANGELES & NEW...

NEW YORK – RUN, the leader in real-time programmatic ad technology, announced today the results of its holiday 2012 RUN Fund campaign with Hope...

European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships,...

Adap.tv and Admonsters research points to shift in perception of online advertising and highlights the challenges 86% of UK advertising agencies purchased digital video inventory...

Mobile Ad Platform Now Serves 171 Million U.S. Mobile Users, 269 Million Global Users  Jumptap, Inc., the leading mobile audience targeting platform, announced that it...