RTB Advertising

PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

RESTON, Va. - LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time...

PALO ALTO, Calif. - PubMatic (http://www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, published the...

PubMatic Premier Includes Comprehensive Yield Analytics, the Industry’s Most Advanced Brand Control Capabilities, and the Ability to Understand and Monetize Audience Data NEW YORK -...

Signifies Continued Growth in the ADSDAQ Ecosystem of Ad Buyers, Ad Sellers and Ad Trading Partners NEW YORK - ContextWeb, Inc., operator of the ADSDAQ...

Company Signs 14 New Demand Partners to Participate in Protected RTB Beta Program LOS ANGELES - the Rubicon Project, the digital advertising technology and data...

Funds Will Be Used For PubMatic Premier Platform Expansion, Executive Hires, & Product Innovation PALO ALTO, Calif. - PubMatic (http://www.PubMatic.com), the company that provides online...

New Offering Helps Marketers Significantly Improve the Effectiveness of their Online Ad Campaigns SUNNYVALE, Calif. - Efficient Frontier, a leading online performance marketing company, announced...