RTB Advertising

Malvertising Attacks Continue to Rise, Threatening Brand Safety and Loss of Revenue for Publishers and Safe Internet Consumption for Consumers LOS ANGELES - the Rubicon...

RESTON, Va. - LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced the launch of a self-service version of...

Intuitive user interface enables simplified management of optimization, reporting, tracking of performance indicators and user permissions through a customizable dashboard view NEW YORK - ,...

Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale NEW YORK - , the online targeting platform leader,...

RESTON, Va. and TAMPA, Fla. - LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced that is has received...

RESTON, Va. - As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia (www.lucidmedia.com), a leading online...

Co-hosted by the Rubicon Project, Dapper’s panel series makes its LA debut to investigate the new performance display landscape powered by real-time bidding, dynamic...

McGraw-Hill Broadcasting, Publishers Clearing House, Scribd, Other Premium Publishers Sign on With PubMatic Since February PALO ALTO, Calif. - PubMatic (http://www.PubMatic.com), which provides online publishers...

RESTON, Va. - LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities,...