RTB Advertising

Collaboration Amplifies Convergence of Digital Media Channels REDWOOD CITY, Calif. & SINGAPORE -- Amobee, a global digital marketing technology company serving brands and agencies, announced...

Proprietary Bid Technology Leverages API Integration with Amazon COLUMBIA, Md. -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of...

Advances in multi-channel retargeting capabilities provide consumers with more control, give brands more insight into the effectiveness of dynamic creative optimization, and power a...

NEW YORK  — RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division - Creatives...

Lineup Systems Announces New Feature to Increase Efficiency of Programmatic Booking The rise of programmatic has helped publishers keep pace with digital transformation, but the...

PARIS - The Programmatic Company has seen a 25 per cent improvement in the performance of campaigns since deploying Beeswax Bidder-as-a-ServiceTM twelve months ago. ...

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Chicago — Centro (https://www.centro.net), a global provider of advertising technology, today released a...

Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace Los Angeles -- OpenX announced...

NEW YORK -- Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to...