RTB Advertising

BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands REDWOOD SHORES, CA - Rocket Fuel Inc., the company bringing...

NEW YORK - PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their...

WESTLAKE VILLAGE, Calif. - ValueClick, Inc. (Nasdaq:VCLK), one of the world's largest integrated online marketing companies, announced that it has partnered with LucidMedia (www.lucidmedia.com)...

Randall Rothenberg, Terence Kawaja, Jeff Jarvis to speak at PubMatic’s 3rd Annual Premium Publisher Conference in New York City on October 7th PALO ALTO, Calif....

Despite Growing Concerns Around Privacy Legislation and Data Risks; Audience Buying, Increase in Spend from International Markets and Automation Drive Industry Growth LOS ANGELES -...

RESTON, Va. & NEW YORK - LucidMedia (www.lucidmedia.com), a leading digital advertising management platform and Milabra (www.milabra.com), the leader in online visual intelligence for...

PubMatic Will Increase Publishers’ Mobile Inventory Ad Revenue as Mobile Ad Spending Skyrockets PALO ALTO, Calif. - PubMatic, which provides online publishers — including the...

New Platform Automates Access to Undertone’s Quality Inventory; Four Agency Trading Desks Already Signed On NEW YORK - Undertone Networks, an online advertising network, announced...

Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement...