RTB Advertising

Centro and Advertiser Perceptions Survey Shows What Advertisers Want from Programmatic Advertising; Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad...

RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, welcomes a new research division, AI Marketing Lab. It will...

NEW YORK — RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018...

Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB Testing to Be Conducted by Centro, Oath, Rakuten, Sharethrough, SpotX &...

RTB House was named the winner of a Silver Stevie® Award in The Most Innovative Company of the Year - Up to 2,500 Employees...

Company recognized for commitment to quality; technical and product innovations LOS ANGELES - OpenX, the world’s leading independent advertising technology provider, announced that it has...

CryptoRTB Being Tested With Omnicom Media Group EMEA NEW YORK -- MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced...

Publishers, buyers can now access video inventory through industry’s highest quality marketplace TOKYO -- OpenX, the world’s leading independent advertising technology provider, today announced the...

Chicago –– Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the availability of proprietary audience data targeting segments. Interest Segments...