Ad Metrics

the Rubicon Project’s Ad Quality Protection Program Stops Bad Ads in Their Tracks, Blocking 40 Million Undesirable Ads on Behalf of Website Publishers ad:tech New...

Sneak Preview to be Available at Ad:Tech New York ad:tech New York Booth No. 926 NEW YORK - TRAFFIQ® – The Premium Advertising Marketplace announced the launch...

Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New...

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI...

DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big) has announced the addition of Borrell Associates Inc.'s new report "2009 Outlook: Big Slowdown Begins for Local...

Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers RESTON, VA, November 17, 2008 – comScore,...

Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3, 2008 – Specific Media,...

WESTLAKE VILLAGE, Calif. - BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing,...

SANTA MONICA, Calif. - Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed...