Ad Metrics

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic...

Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app advertising market, Consumer Acquisition was one of...

Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns...

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a...

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the...

NEW YORK -- As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention,...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...

VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform...

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...