SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement and Attribution
Partnership Will Shape CTV Advertising Across North America, Europe & Latin America
NEW YORK -- TVSquared has been onboarded by SpotX, the leading global video advertising platform,...
VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising
Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver...
Flyshot Launches Privacy-Preserving Deterministic Conversion Attribution for iOS 14
The user acquisition solution can generate and attribute deterministic Revenue KPIs in real-time, including Return on Ad Spend (ROAS), while lengthening attribution windows up...
Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces
AI-driven platform shows brands and retailers the true impact of Amazon Advertising on the operational performance of product catalogs, empowering them to optimize strategy...
TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors
Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes
NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement,...
RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping...
By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market
NEW...
TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement and Attribution
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes
TYSONS, Va. & NEW YORK -- TEGNA Inc....
The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities...
To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM...
TVSquared Joins IAB Europe’s Transparency and Consent Framework
Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy & Information Security
EDINBURGH, Scotland -- TVSquared, the global leader in cross-platform TV ad...
To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.
Advertisement
Featured
Advertisement
Sponsored
Advertisement