Ad Metrics

Barcelona - Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption...

LONDON: From today Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements...

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows COSTA MESA, Calif. -- Veritone Inc. (Nasdaq: VERI),...

Berlin – Meetrics, the leading European software company for advertising measurement and analytics, has been granted continued accreditation by the Media Rating Council (MRC)....

Total ad views up 13% in first quarter of 2019, with live ad views rising 78% year-over-year London, UK: FreeWheel, a Comcast company and the...

Sublime finds brand awareness decreases when a consumer is exposed to an ad more than four times London: Sublime, a global high-impact advertising marketplace that creates...

Attribution of content-targeted YouTube campaigns to in-store visits showcases down-funnel metrics of video advertising LOS ANGELES -- Giant Media, the leading provider of contextually relevant...

Ross Webster Appointed as Managing Director Europe to Accelerate Growth in EMEA Markets LOS ANGELES & LONDON -- Factual, the location data company, announced the...

New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory LOS GATOS, Calif. -- Roku, Inc. (NASDAQ: ROKU) and Innovid announced a new...