The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart...
Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers
NEW YORK & SAN FRANCISCO -- Advertising technology leader, The Trade Desk™ has partnered...
Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution...
Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies
REDWOOD CITY, Calif. -- Amobee, a global digital advertising technology...
GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach and Frequency
New tool assesses 44 international channels in 42 markets including EMEA, APAC & the Americas
A world first in bringing disparate data sets...
Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through...
Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with...
AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy
The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present.
London, UK: The Association for...
Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at...
Dubai, UAE – BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home...
MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA
MediaMath Advertisers – Throughout Europe & Asia – Can Access Always-On Performance Analytics for Programmatic CTV Campaigns
EDINBURGH, Scotland & LONDON -- TVSquared, the global...
Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement
The new solution drives optimization success for gaming app developers
SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...
Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch
Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin.
INDIANAPOLIS — Pattern89, an artificial intelligence marketing platform, announces the...
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