Ad Metrics

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...

VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform...

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all...

TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the...

SKAdNetwork Certification Program from Kochava Helps Marketers Make Decisions SANDPOINT, Idaho -- Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, ...

Independent Platform Provides Cookie-Less 1:1 Deterministic Solution to Measure the Effectiveness of Linear, Addressable& OTT/CTV Across Any Device NEW YORK & EDINBURGH – TVSquared announced...

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation NEW YORK -- TVSquared, the global leader in cross-platform TV ad measurement, announced today...

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...