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DoubleClick DFP Can Kick Off Integration with Google AdSense Any Time Now

I was poking around in the network settings in DoubleClick DFP earlier and noticed an 'Enable AdSense Integration (beta)' feature available. To my shame,...

Platform-A’s ADTECH Signs Agreement with Gannett for Online Ad Serving

New York, NY − July 14, 2008. AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider....

New Artist-Oriented Video Platform MUZU.TV Launches Today

I've been waiting for quite some time to announce this but MUZU.TV is finally having the official launch for the UK and Irish audience! We'll...

Google – DoubleClick Acquisition Flashback: Remedies Possibly Suggested by Microsoft

Fascinating what a simple Google search can bring to surface: a document that appears to have been developed by a Microsoft employee or consultant,...

Google AdManager New Release: Multiple Languages Support, Updated Features and Improvements

Yesterday's release of the Google Ad Manager announces support for 25 languages to Ad Manager, with more languages to be rolled out in the...

DoubleClick Unveils New Proposal Exchange Platform

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital...

ValueClick To Launch Predictive Behavioral Targeting

A MediaPost article published today by Tanya Irwin announces the possible launch of a new ValueClick Media product, Precision BT. It is expected that...

ValueClick Media Launches Predictive Behavioral Targeting

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

24/7 Real Media Announces Agreement with Realogy to Deliver New Advertising Offering Across Its...

NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation,...

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