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Interview: Zedo CEO Roy de Souza Discusses Ad Exchanges in the Current Marketplace

As part of our Experts Talk series of interviews, we have asked Roy de Souza, co-founder and CEO of Zedo, to clarify a few aspects on how ad exchanges work and where they are heading to nowadays.

LongTail Video’s JW Player Becomes First Third-Party Video Player To Support Google’s Interactive Media...

LongTail Video (www.longtailvideo.com), the leading provider of affordable, self-serve video solutions for web publishers, announced that its popular JW Player will be the first third-party video player to support Google’s Interactive Media Ads (IMA) 3 Flash SDK.

Spacyz Reduces Ad Platform’s Operational Costs by 50% Using Aerospike Real-Time NoSQL Database With...

New case study examines how Spacyz’s ad platform uses Aerospike to deliver cost-effective sub-millisecond performance while managing 2 billion objects each day MOUNTAIN VIEW, Calif....

Ad Networks Gone Bad: The Vizi Drama Continues, Malware Ads Were Allowed To Run

Just when I thought I was heading for a quiet and peaceful end of the week, I started to receive endless reports of malware...

Subaru Inks TagMan for Online Campaign Tracking and Analytics Tag Management

NEW YORK - TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced that Subaru of America, Inc has begun to use...

deviantART Expands Self-Serve Advertising with adPro Powered by Shiny Ads

Shiny Ads powers deviantART's new adPro self-serve advertising offering for small businesses looking to advertise directly to deviantART's artist community deviantART launched the next phase...

Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of...

Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK - Adform, Europe’s leading advertising technology platform, has appointed Holger...

TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

Leading Digital Audio Ad Network to Provide Advertising Solution for Xbox Music from Microsoft NEW YORK - TargetSpot, the largest Digital Audio advertising network, announced...

OpenX Named a Top 10 Company on Forbes’ America’s Most Promising Companies List

OpenX’s Strong Growth and Future Potential Recognized in Annual Forbes List LOS ANGELES - OpenX Software Ltd. (OpenX), a global leader in digital and mobile advertising...

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