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Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for...

- Tappx to disrupt the global OTT/CTV advertising industry -Tappx EU Horizon 2020 project combines OTT advertising, Server-Side Ad Insertion and programmatic buying technology in...

Fiksu DSP Now Offers Even More Efficient Ad Campaign Optimization and Complete Transparency Through...

Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with...

Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin. INDIANAPOLIS — Pattern89, an artificial intelligence marketing platform, announces the...

Seeding Alliance Sees Significant Boost In Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention London, UK: Seeding Alliance, a leading specialist in...

Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a...
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CitrusAd Unleashes Banner X for Grocery eCommerce

Banner X Marks the Desired Spot for Online Brands NEW YORK -- CitrusAd unleashes Banner X on their retail media platform in the USA which...

Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the UK,...

NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery...

Leading Publisher DPG Media Adopts Xandr Ad Server

UK: DPG Media, a leading publisher in the Netherlands, has today announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their...
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Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the...

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