Ad Targeting

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation,...

NEW YORK, March 5, 2008 - Mindset Media (www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the...

Marchex relaunched yesterday its local advertising platform, and moves towards integration of local advertising services by forming a digital platform group. The new, revamped plaform...

New York – June 3, 2008 – Collective Media, a leading online advertising network and technology provider, today announced that the company has acquired...

AMP empowers the world's most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a...

A recent eMarketer study shows that behavioral targeting is far from being in a slump, despite the recent concerns for users privacy that led...

The new Smart Market automates the traditionally manual process of ad targeting to deliver true performance results for advertisers and maximum revenue for publishers Redwood...

Key Advertiser Partnerships Fuel 20% Month-over-Month Growth Redwood City, Calif.,—July 15, 2008—Turn Inc., the Smart Market for Online Advertising, today announced a record 20 percent...