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Contextual Targeting

New IRI Report Details Value of Contextually Relevant Advertising

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

Publishers and Advertisers: The Give-And- Take Is Over

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

Contextual Ads Are The Future Of Digital Advertising

Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...

Contextual Marketing is on the Edge of Mainstream Adoption in Western Europe, EIU Study...

Survey finds Western European marketers actively examining the use and challenges of contextual marketing Marketers are collecting a large quantity of contextual information about their...

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