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Digilant Announces the Global Launch of Fully-Customizable, Page-Level Targeting Data Solution

Company’s Page Index product delivers 10x higher conversion rate for advertisers across devices Boston – Digilant, a leading global programmatic media company that partners with agencies...

MobileBridge Rolls Out Advanced Content Creation and Integration Functionality for App-based Marketing Relationship Management

Interactive App Content – Games, Polls, Coupons, Videos – Delivered In-Context and on a Regular Basis Improves App Performance by 40-70% according to MobileBridge New...

Use Contextual Information to Offer Greater Value Not Intrusive Ads, EIU Report Warns Marketers

New report examines what contextual marketing means and the challenges for marketers Contextual marketing is viewed as the next step in the evolution of digital...

Contextual Marketing is on the Edge of Mainstream Adoption in Western Europe, EIU Study...

Survey finds Western European marketers actively examining the use and challenges of contextual marketing Marketers are collecting a large quantity of contextual information about their...

Teads Enhances Contextual Targeting with Digital Element’s Location-Based Technology NetAcuity Pulse

Industry-leading IP geolocation data provider selected to increase contextual relevance of premium native video advertising London, UK: Digital Element, the leading provider of IP geolocation...

Smartology Launches German Language Contextual Advertising Technology

Reuters and W&V sign as first publisher partners Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatchTM and SmartMobileTM....

Contextual Ads Are The Future Of Digital Advertising

Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...

Publishers and Advertisers: The Give-And- Take Is Over

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

ADmantX and Adform Expand Strategic Partnership to Deliver “Smart Profile Remarketing” within Adform’s Full...

Adform partners with ADmantX to utilise its advanced cognitive technology and unique machine learning system to improve targeting and personalisation of ad campaignswith the...

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