Ad Targeting

Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

Advertising technology company TruEffect, has expanded its data processing team with two new hires. Senthil Kumar and Mark Nelson are the company’s two newest Senior Software Engineers.

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...

Gives Advertisers Reach Into Local Markets; Publishers Access to Top Brands and Additional Ad Revenue IRVINE, Calif. — Local Corporation (NASDAQ: LOCM), a leading online local media...

Acxiom’s interest and behavior data help ads be more relevant to actual consumer needs LITTLE ROCK, Ark. - Acxiom® (Nasdaq: ACXM), an enterprise data, analytics,...

"Audience Targeting 101", a white paper published by ad management platform Adzerk, explains how marketers use data to reach audiences beyond the content of a webpage....

Top Publisher to Provide Highly-targeted Opportunities for Advertisers Using Industry-first Real-Time Bidding LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...